PLAY LOUD. THINK WIDER.EXPERIMENTAL TYPE FOUNDRY / EST. IN IMAGINATION001—005 ✳
NO FIXED
FORMS.
NO RULES.
FORMS.
NO RULES.
SPLAY®
TYPE IS NOT STILL_
X—050 / Y—050
(01) / THE POSITIONWHAT WE BELIEVE ↘
TYPE IS A LIVING SYSTEM.
WE PUSH IT, PULL IT AND
SEE WHAT HAPPENS.
LETTERS
AREN'T
FINISHED.
THEY'RE JUST GETTING STARTED.SCROLL ↓
(02) / THE COLLECTIONTHREE DISTINCT FREQUENCIES
ONE MEDIUM.
THREE ATTITUDES.
FROM RAZOR-SHARP STRUCTURE TO UNAPOLOGETIC INK. THREE WAYS TO BEND A LETTER WITHOUT BREAKING ITS VOICE.
STRETCH
01.
↗SHIFT
PRESS THE LIMITS OF WIDTH.
FORM / UNFORM
02.
↗FLUX
FROM PRECISE TO COMPLETELY UNEXPECTED.
Soften.
03.
↗INK
THE HUMAN SIDE OF LETTERFORMS.
GO ON. TOUCH THE TYPE.
EVERY LETTER HAS MORE THAN ONE WAY OF BEING.
OPEN THE PLAYGROUND ↗(04) / NEW FORMSNOT JUST
NOT JUST
WORDS.
WORDS BECOME OBJECTS.
OBJECTS BECOME SOMETHING ELSE.
SP / 01EXPERIMENT / SHIFT
TYPEPLAY
WORDS INTO FORM.↗
01 / TYPE PLAYOPEN IN STUDIO ↗
SP / 02EXPERIMENT / SHIFT
MORELESS
WORDS INTO FORM.↗
02 / MORE LESSOPEN IN STUDIO ↗
SP / 03EXPERIMENT / SHIFT
WIDEAWAKE
WORDS INTO FORM.↗
03 / WIDE AWAKEOPEN IN STUDIO ↗
(05) / MAKE IT YOURSSOMETHING NEW STARTS HERE ↘
✳YOU MAKE
YOU MAKE
THE RULES.
START WITH A FEW LETTERS.
LEAVE WITH A POSTER.