(05) / THE STUDIOAN OPEN-ENDED DESIGN EXERCISE
NOT A FONT.
AN ATTITUDE.
WE LOOK AT THE ALPHABET AS RAW MATERIAL — STRETCHABLE, QUESTIONABLE, AND ALWAYS UP FOR REINTERPRETATION.
THE PRACTICE / 001A DIFFERENT WAY TO LOOK
NOTHING
IS SACRED.
Typography already has a voice. A variable font has a whole room full of them. SPLAY is a fictional experimental type studio designed to let you listen, interrupt and respond.
Our work is original art direction and browser-based interaction built on generously released open-source typefaces. The type designers deserve the credit for the letters. We get to play with what they make possible.
01 / EXPLORE
QUESTION THE DEFAULT.
See what a character becomes when familiar settings are pushed outside everyday use.
02 / INTERACT
MAKE THE VISITOR A CO-AUTHOR.
Don't just watch the type. Touch it, change it, and see what it can do.
03 / CREATE
TAKE SOMETHING HOME.
Use the studio to turn an idea into a graphic composition of your own.